Thursday, October 31, 2013

Come and Hear GPM at MobCon 2013

Gray Plant Mooty is excited to be a sponsor of this year’s MobCon conference, taking place next week (November 7th and 8th) at the Hilton in downtown Minneapolis. MobCon touts itself as the “premier mobile conference for executive, IT, and mobile strategy business professionals,” focusing on strategy, technology, and marketing best practices in the skyrocketing mobile industry. Organizers anticipate this year’s attendance to reach up to 800 individuals from across the country, who they hope will gain knowledge, share ideas, and become inspired by the event. 

In addition to presentations from over 70 speakers including Carl Schachter, one of Google’s Vice Presidents, Jeff Anderson, Director of Corporate Communications for the Minnesota Vikings, and Jason DeRusha, a news anchor for WCCO, attendees will hear from some of their favorite Gray Plant Mooty attorneys.  Chris Carlisle, a principal in our firm’s corporate group with a broad background in entrepreneurial services, Jennifer Debrow, a partner practicing intellectual property law with expertise in the technology space, and yours truly, will all be present – and presenting – for parts of the event. 

Specifically, Chris Carlisle will be participating on a panel with representatives from Lazard Middle Market, MentorMate (a mobile application development company), and StarTec Investments, LLC, on financing strategies for mobile companies (part of the “highlighted successes” theme at the event). Jennifer and I will be presenting a “best practices” session on “Avoiding the Legal Landmines of Mobile,” which will focus on key current legal issues in the mobile application space. These issues include development and protection of intellectual property, privacy and security concerns, advertising regulations and disclosures, and distribution matters such as developer and end-user license agreements. 

MobCon will also feature an application developer competition, “MobDemo,” with prizes of credit toward mobile development from MentorMate being awarded based on attendee votes. 

Last year’s affair apparently sold out, but it appears that registration for next week is still occurring through MobCon’s Eventbrite site.  Come and hear thought leadership on everything from innovative strategy to advanced technologies in the mobile space – and don’t forget to stop by and say hello to Gray Plant Mooty!

A Post by Karen Wenzel, Guest Blogger

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