Tuesday, January 22, 2019

Working Smarter, Not Harder (By Increasing Your Efficiency)

We have all experienced busy periods at work where even after we have organized our tasks, prioritized them, and delegated where appropriate, our final task list is still daunting. As Elizabeth Grace Saunders describes in her Harvard Business Review article “5 Strategies for Getting More Work Done in Less Time,” when we get to this point, we need to shift our focus to increasing our efficiency. It’s time to work smarter, not harder! (Well, sort of.) 

At first, doing so can seem impossible—“how am I supposed to do the same amount, type and quality of work in a shorter amount of time!?” However, as Saunders’ article demonstrates, working efficiently is less about condensing a process that takes you 60 minutes to 30 minutes, and is more about saving time by changing how you approach a given project. Saunders’ offers five practical strategies for getting more work done in less time:

  1. “Clarify Expectations” to confirm what is actually needed, such as a detailed analysis set forth in a memo versus a high-level summary set forth in an email;
  2. “Re-Use Previous Material” if appropriate (for example, if you are giving a presentation, copy, paste, and edit excerpts from similar presentations you gave at an earlier time);
  3. “Develop Templates and Checklists” to save time by documenting routine actions or items that must take place, rather than trying to remember each individual action or item;
  4. “Make It a Conversation” and provide a verbal analysis or update rather than preparing a formal presentation; and 
  5. “Time Box Your Work” to determine in advance how much time you want to spend on a particular task (and then stick to it!).

While the above strategies are not appropriate in every situation, they offer a good starting point for increasing efficiency and getting more work done in less time.

Thursday, January 17, 2019

Keep Control of Your Venture

Every founder I work with is concerned about control. And rightly so, given that their new venture is their baby and the beneficiary of a lot of sweat and money out of their own pockets.

Usually the discussion gets interesting when the company begins issuing shares to employees or raising funds, but sometimes we dig into it right at formation. There are various creative methods to approach the issue.

Some traditional methods include implementation of voting agreements or the like, but for a startup looking to add and retain employees in a competitive market those methods may not be an ideal approach, plus they can be overly complex and it can become a burden making sure every employee signs an agreement that nobody other than legal counsel understands. Another method is to implement a dual-class of shares to give one or more founders the sole vote or “super” voting rights.

Wednesday, January 9, 2019

Self-Healing Technology and Soft Robotics

When we think of technology, whether devices, machinery, or robots, we often imagine hard surfaces, sharp lines, and noncompliant, breakable material. Indeed, the fragility of our electronics is a source of stress for many consumers, who must assess the value of additional warranties or insurance after already having made a substantial investment in the technology itself. We are all very human, and as much as we may try to convince ourselves that we will never drop our new smartphone, we probably will. Unfortunately, these mishaps force us to go through an inconvenient replacement or repair process, to upgrade earlier than expected, or to live with a cracked screen. 

Smartphone companies have begun addressing this issue through self-healing technologies, which give their devices the ability to self-heal small cracks and scratches. Indeed, Motorola and Samsung have filed patents for self-healing technology for smart phones. Self-healing technology is just one of the ways high tech can be reused and repurposed to reduce waste, and it has the potential to substantially impact and revolutionize several industries, including automobilesprosthetics, and robotics

Wednesday, December 19, 2018

You Better Watch Out: How to Avoid a Fa-la-la-la-Lawsuit this Holiday Season

Everyone knows that the best way to spread Christmas cheer is singing loudly for all to hear. But, before preparing your Christmas music repertoire this season, take a minute to think about who owns the rights to the music and how you are performing it. Unless the song is in the public domain, you may need a license in order to play or perform certain songs.

Unlike any other time of year, the holiday season brings into rotation arrangements of public domain works, cover songs of classics, and updated renditions of favorite holiday tunes. In addition, every year dozens of musicians seek to create the next Christmas classic

When it comes to Christmas music, you’d think many timeless classics must be in the public domain. While this is the case for some, such as “Jingle Bells” and “Silent Night” (while the composition is in the public domain, recent sound recordings of these songs are still protected by copyright), others—like “Santa Claus is Coming to Town,” “White Christmas,” and “Little Drummer Boy”—have been around for decades but are still protected.

Monday, December 17, 2018

The Power of the Obvious

There are many characteristics that define an entrepreneur. Creativity. Passion. Vision. Determination. But here’s one you may not have thought of—the ability to see the obvious. 

According to Andrew Forman in his article, “Don't Give Up on a Great Idea Just Because It Seems Obvious,” which was recently published on the Harvard Business Review’s website, some of our greatest inventions come from simply acting upon the obvious. In his article, Mr. Forman discusses how he spent eight years failing to act on his great idea. It was an idea he was confident would work, but that he failed to pursue because it was, to him, simply too obvious. He was sure someone else 
would beat him to the punch. As it turns out, no one did.

What was his idea? It was Givz, an easy and fast way to donate to any registered charity in America from a single place online. Mr. Forman co-founded Givz in 2016 while finishing his MBA program at Harvard and after realizing the challenges of raising money from millennials. According to its website, Givz allows a person to donate to any charity in America in less than 15 seconds, through one single portal, on any device, and to have all gift receipts organized in one place. 

Tuesday, December 4, 2018

#HASHTAG®: Can you file a federal trademark application for a #Hashtag?

Over the last 11 years (since the debut of the #hashtag in 2007), #hashtags have become commonplace in social media sites from Twitter to Facebook to YouTube to Instagram and everything in between. The primary purpose of a #hashtag is to improve “searchability” in the expansive Internet universe. But #hashtags have also become useful tools for companies to measure their otherwise amorphous social media activity and productivity, and a means for companies to manage their brands online. As described in this article, by using a hashtag, you can tap into a popular conversation that is relevant to your brand and become a key contributor to that conversation’s shape and consequences.

Companies are now cleverly using the success of the #hashtag to their own benefit. According to SproutSocial, tweets with hashtags get twice as much engagement as those without them, and 55% more Retweets. On top of that, 75% of people on social media use hashtags. Accordingly, it should come as no surprise that #hashtags are no longer being used solely for searchability purposes (such as through generic #hashtags like #shopping or #fitness) but for brand identification (#CalvinKlein and #KateSpade), as well as targeted social media campaigns and online-only contests as well (such as #BlameMucus and #SayItWithPepsi).


Tuesday, November 27, 2018

“Cord-Cutters” and “Cord-Nevers” Increase Pressure on the Traditional Television Market

More than 1 million consumers cancelled their cable or satellite subscriptions in the third quarter of 2018, dramatically increasing the pressure on cable and satellite providers to generate new revenue streams. Satellite operators, DirecTV and Dish Network Corp. (“Dish”), lost the most customers with more than 725,000 subscription cancellations between the two giants. The total 2018 subscriber loss for cable and satellite television providers amounts to more than 2.8 million.

I’m sure most of you have heard the term “cord-cutter,” which describes the phenomenon of consumers cancelling traditional pay-TV subscriptions in favor of cheaper streaming services, such as Netflix and Hulu. However, as more and more young consumers enter the marketplace (millennials, if you were wondering), the term “cord-nevers,” may be more appropriate.

DirecTV and Dish have responded to traditional subscriber losses by launching their own streaming services, known as “skinny bundles.” Dish launched one of the first skinny bundles, Sling TV, back in 2015, with DirecTV launching its skinny bundle, DirecTV Now, in 2016. Skinny bundles are hybrid digital media packages which provide streaming services, like Netflix, but also pay-TV “multichannel” services, like traditional cable or satellite.