I learned early that success isn’t just about growth or
hustle or vision. It’s about risk. And managing that risk isn’t just a review
of language or something you can download off of Microsoft 365 (or, heaven
forbid ChatGPT). It’s legal.
It’s operational. It’s human.
Now, as an attorney, I help entrepreneurs and business
owners navigate transactions, partnerships, and the occasional mess that comes
with being in business. And what I’ve come to realize is that the lessons I
learned in the grain industry are as relevant to business builders as they were
to me when I was hedging futures in a volatile market.
Let me share a story that still sticks with me.
The Call You Never Want to Get
Years ago, I had a string of open contracts with a mid-sized
counterparty. Let’s call them “Prairie Valley Equity” (PVE). They were on the
hook for a sizable number of bushels in the forward market. Prices had moved in
my favor, significantly. We were well bought, the board was screaming, and
execution was in the final stretch.
Then I got the call…
Their trader, a guy I respected, told me plainly: “We’re not
sure we’re going to make it. We’re bleeding cash on margin calls, and we’re
underwater on physical. Floods are causing a freight delay. We don’t want to
break contracts, but we might have to claim “FORCE MAJEURE.”
If you’re reading this and you’re neither a grain trader nor
an attorney, you may have heard the term ‘force majeure’
mentioned on the news. But for those who work closely in the grain industry, or
who’ve ever had to negotiate how force majeure is defined in a contract, it
carries a weight that’s hard to explain. The words themselves feel almost
ominous, like the name of a shadowy figure no one dares to mention aloud.
Now, every contract I had with PVE was rock solid, and no
way were they even close to claiming force majeure. The NGFA trade rules were
on my side. The market was on my side. If I wanted to, I could’ve enforced
every contract, taken them to arbitration, and probably won easily.
But the reality is that I also knew two things that don’t
show up in the NGFA trade rulebook:
- What
goes around comes around.
- Broke
counterparties can’t pay.
What good is being “right” if the other side folds? You
don’t collect on a broken contract from a company in bankruptcy. And even if
you do, it takes time, legal costs, and usually delivers pennies on the dollar.
Worse, you lose any goodwill or future business you might have had. People in
the industry remember, and they will take note the next time they are
negotiating.
So instead of pushing the issue to the edge, I worked
something out.
We structured a workaround: I still made a livable margin (enough
to reflect the market move and protect my book), but gave them the flexibility
they needed to avoid a total wipeout. We shortened delivery windows, allowed a
portion to roll forward at adjusted values, and tweaked freight terms. It wasn’t
charity as much as it was strategy.
A few years later, that company came back around. They were
in better shape, and when it came time for new contracts, they remembered how I
handled that situation. I wasn’t just a counterparty, I was someone who
understood that business is a long game.
Risk Management Isn’t Just Math, it’s Judgment
Contracts serve as both protection and leverage and are tools
that can help you defend your position or assert your rights when needed. What
I learned from years trading grain, and what I now bring to my legal practice,
is that risk is a constant. Whether you’re managing market exposure or growing
a business, the question isn’t whether challenges will arise, it’s when, and
how significant they’ll be.
So, if you’re building a company, here are a few hard-earned
lessons you should consider:
1. Don’t mistake relationships for protection.
Good vibes don’t replace clear terms. Even great partners
can face hard decisions. Contracts are how you protect both sides when the
pressure is on (especially when the human players in the relationship can
change). And for founders, anytime you’re raising capital, allocating
ownership, or promising returns, it’s critical to do more than just document it,
you need to get it right under the law. Following the applicable statutes and
common law precedent isn’t just about compliance; it’s about protecting your
investment. Risk is inevitable in business, and equity disputes, whether with
counterparties, investors, co-founders, or employees, often arise when
expectations aren’t aligned or enforceable. Clear, legally sound structuring
from the outset is the most effective way to avoid litigation, promote
transparency, and reduce the chances of internal or external conflict before it
begins.
2. Know your industry’s governing rules and “culture.”
In grain, we had NGFA rules. In tech, it might be
open-source licensing or SaaS subscription frameworks. Every industry has a
“code” and if you’re not fluent in it, you’re exposed. Knowing this sort of
“third” law helps build relationships within the business community you’re
involved in—and helps you to avoid any disputes that might come from a bad
interpretation of the “culture.”
3. Winning isn’t always the same as being right.
Litigation and arbitration take time and money. Sometimes
the best legal decision is the one that preserves future opportunity, not just
maximum extraction today.
In the end, the difference between success and failure can
sometimes be the ability to manage uncertainty with clarity and humility. Just
like in trading, you won’t always control the market, but you can control how
you prepare for volatility and strategize to wade your way through risk.
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