Wednesday, August 31, 2011

Bethenny Frankel—From Real Housewife to Real Entrepreneur

In most circles, Bethenny Frankel is known for her role as the non-housewife in Bravo’s The Real Housewives of New York City (Bethenny was actually single during this show) and subsequent reality shows, like Bethenny Getting Married and Bethenny Ever After. Even before she really rose to fame on The Real Housewives franchise, she appeared on shows like The Apprentice: Martha Stewart to try to hone her business skills and launch a career. She quickly realized that the reality show platform was one she could use to build a brand and eventually make her mark as an entrepreneur.

When the first season of Real Housewives started in 2008, Bethenny was working as a natural foods chef and caterer and reportedly had only $8,000 in her bank account. Today, Bethenny has created an empire around staying thin and still enjoying life through her
SkinnyGirl products, recently selling her SkinnyGirl Margarita product to Beam Global (with brands like Jim Beam bourbon and Sauza tequila) for a reported $120 million. Last month, SkinnyGirl Sangria was added to the mix.

On top of conquering the world of low calorie ready-to-drink alcoholic beverages, Bethenny is a
successful author with three books landing at the top of The New York Times Best Sellers List—Naturally Thin: Unleash your SkinnyGirl and Free Yourself from a Lifetime of Dieting; The SkinnyGirl Dish: Easy Recipes for Your Naturally Thin Life; and A Place of Yes: 10 Rules for Getting Everything You Want Out of Life.

In a recent article on
CNN Money, Bethenny gave the following five pieces of advice for other budding entrepreneurs:

1. Have a personal mission statement—identify your goals and steps to accomplish them.

2. Build a
platform for your business—such as joining the cast of a reality show in Bethenny’s case.

3. Remain true to your
brand—keep the products consistent and with the priorities of your mission statements in mind.

4. Don’t let setbacks derail you—don’t quit at the first rejection you get.

5. Make your social media presence a priority—social media will help identify your audience and what their needs are.

Despite the numerous attempts of
other cast mates at similar business ventures, Bethenny stuck to her plan and is now on the cusp of building an empire. Where do I sign up for The Real Housewives of Minneapolis?

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