The Tricky Nuances of Rebranding

Cracker Barrel Old Country Store recently attempted to redesign its well-known logo for the first time in 48 years.  The redesign was part of a larger corporate effort to modernize the restaurant and its brand in competition with other popular fast-casual restaurant chains.  Many restaurant chains, like McDonald’s, have been preferring simplified logos and brand imagery, as well as homogenous, box-style architecture emphasizing a neutral, interchangeable aesthetic instead of unique décor, like McDonald’s old iconic sloped-roof style.  Cracker Barrel is well-known for its old-school Southern atmosphere, replete with an old-country store for browsing while waiting for a table to become available and complemented by a massive menu heavy on comfort food standards.  Each traditional Cracker Barrel restaurant includes an inviting old country-styled porch with rocking chairs and its ubiquitous large sign over the entrance with its popular logo depicting a man leaning on a barrel next to the restaurant’s name.  Everything about Cracker Barrel’s classic style has always leaned heavily on nostalgia for lifelong customers. 

Labubus: The Toothy Toy That Took Over the World

In the ever-evolving world of collectibles, few phenomena have captured global attention quite like Labubus. What began as a quirky character in a storybook has transformed into a billion-dollar brand, a pop culture icon, and a symbol of modern collector culture. Labubus was born from the imagination of Kasing Lung, a Hong Kong-Belgian artist inspired by Nordic folklore. Originally featured in his illustrated series The Monsters, Labubu—the mischievous elf with sharp teeth and a scruffy charm—was brought to life as a vinyl figure in 2015. But it wasn’t until Lung partnered with Chinese toy giant Pop Mart in 2019 that Labubu truly found its audience.

You Don’t Know What You Don’t Know

My parents are in the middle of winding down their farm operation in Northern Iowa. The idea was simple: sell the land; retire and walk off into the sunset. But as they began the process, so too came layers of complication. The deal involved land that had been in the family for decades, the estate of my grandmother, multiple siblings (nine total, to be exact), and complex tax treatment. It was to say the least – complicated.  

At some point in the process, they realized they needed help—not because they lacked capability, but because there’s no clear-cut blueprint for navigating situations like this. You can only go so far on your own before the complexity outpaces what you can manage without professional help.

Joy: The Musical: An Entrepreneurial Story

People who know me, even just a little bit, know that I’m a passionate fan and supporter of musical theatre. Truth is that my wife and I (two lawyers with a spreadsheet) have seen just under 800 unique musicals together in our adult lives. 

Even if you don’t know me but have been a regular reader of entreVIEW (are there any regular readers?), you’d also know this because I have frequently written about musical theatre for this blog, including my very first real post on this blog over 14 years ago, which was about the Spider-Man Musical. I’ve also written about other musicals, including "Finding Neverland," "Ernest Shackleton Loves Me," "Matilda," and couple of favorites, "Here Lies Love," and, of course "Hamilton." In case that isn’t enough to show my passion for musicals I’ve also written about the musical I wrote, "Pickle-Chiffon Pie: The Musical," which has now been produced three times!  

Mentorship in Motion: Reflections from a Summer with Our Summer Associates

This summer, I’ve had the privilege of working more closely with the Lathrop GPM class of summer associates as one of the work coordinators. Having experienced a summer program disrupted by the COVID-19 pandemic firsthand, I’ve especially appreciated the chance to help this talented group navigate what is, in some ways, a two-month job interview—all while also exploring career paths, learning about different legal practices, locating the printers and bathrooms, and hopefully enjoying a bit of the beautiful Twin Cities summer in between.

Maybe it’s a bit of nostalgic projection for an experience I didn’t fully get to enjoy, but I genuinely hope our summer associates walk away feeling supported during this unique and formative stage of their legal journey. To me, that’s the essence of mentorship.

Businesses and Nonprofits: Get Ready for the New Minnesota Consumer Privacy Act

With the Minnesota Consumer Privacy Act (MCPA), which takes effect July 31, 2025, Minnesota now joins the many other states, like California, that have passed laws granting enhanced data privacy rights to individuals. I first reported on this new law last year.

Who Is Covered?

The MCPA covers legal entities that conduct business in Minnesota or produce products or services targeted to state residents, and that satisfy one or more of the following:

• During a calendar year, control or process the personal data of at least 100,000 consumers (excluding payment transactions).
• Derive over 25% of gross revenue from the sale of personal data and process or control the personal data of at least 25,000 consumers.

Unlike the California Consumer Privacy Act and other state data privacy laws, there is no broad exemption in the MCPA for nonprofits. Businesses and nonprofit organizations must review their privacy policies and practices to assure compliance and avoid enforcement actions by the Minnesota Attorney General’s office.

Startup Law 101: 5 Mistakes That Can Blow Up Your Startup – Don’t Sign the “totally fine” ChatGPT Contract

Startups move fast, but legal mistakes move faster—and they hit harder. Whether you’re bootstrapping or backed by big VC, your lawyer isn’t just a formality—they’re your firewall. Too many founders treat legal like an afterthought, then wonder why things explode. From boardroom to courtroom, these are five founder mistakes that separate the bold from the bankrupt. So, before you launch that app, hire that friend, or sign that “totally fine” ChatGPT contract, read this:

1. Don’t Wait Until You’re in “Oh Sh*t” Mode to Call Your Lawyer

In the startup world, things move fast—your legal strategy should move faster. Waiting to bring in counsel until there’s a co-founder fallout, a misfired contract, or a surprise lawsuit is like trying to install brakes after your Tesla hits 90 mph. We’ve seen it all: 

• One founder stops showing up but still owns half the company because no one drafted a real agreement. 
• Someone grabs a one-page operating agreement off Google that leaves you stuck with default state rules that don’t fit your company’s needs. 

A little legal foresight upfront saves hours of cleanup later.